Architecture understood.
Clear compositions that communicate form, proportion and design intent.
Architectural visualization
Unbuilt.
Unforgettable.
Interior and exterior imagery that makes design tangible. Architectural CGI, films and spatial experiences for the GCC and the region.
Scroll to discover
The Quiet Courtyard · RiyadhOriginal concept study / Exterior CGI
01 / About us
More than an image.
A sense of what’s possible.
ICON ATHAR is the architectural visualization division of ICON Advertising. We help developers, construction companies, architects and interior designers communicate spaces before they are built—from a single room to a complete development.
Based in Riyadh and serving the GCC and the region, we bring together composition, material detail and light to make a design easier to understand and a place easier to imagine.
A division of ICON Saudi Arabia
Request a project proposal What guides our work
Atmosphere considered.
Materials, lighting and human details that give spaces warmth and credibility.
Collaboration throughout.
A shared direction, clear review stages and attention to your project’s purpose.
Selected clients
02 / Our services
Still imagery.
Film. Spatial experiences.
Choose the output your project needs. We agree the views, source files, review stages and delivery formats before production begins.
For your team
Explore the projects For developersConstruction companiesDesign consultantsInterior designers
01Exterior visualization
Show the architecture in its world. From villas and residential towers to commercial addresses and cultural destinations, we shape the viewpoint, landscape and atmosphere around the design.See exterior concepts
02Interior visualization
Communicate the spaces people will inhabit. Material-led imagery gives residential, hospitality, retail and workplace interiors the detail and atmosphere they deserve.Explore interior concepts
03CGI finishing & enhancement
Take an existing render further with art-directed textures, relighting, compositing, colour grading and natural context. We assess the supplied files first and agree where a scene rebuild is needed.See the before & after
04Architectural films
Move through a place with purpose. Storyboard-led sequences bring arrival, circulation and the atmosphere of a development into one coherent narrative.Watch the films
05360° spatial experiences
Invite stakeholders to look around a space before it exists. Linked panoramic views support interior presentations, remote reviews and property conversations.Discuss a 360° experience
06Launch-ready image suites
Keep a development’s visual story consistent from the first presentation to its launch. We plan a coordinated suite of exterior, interior and detail imagery for agreed channels.Plan your image suite
Explore a brief for your team
03 / Selected projects
Different places.
One considered eye.
A curated introduction to twelve original concept studies across the GCC, New York and London. Open any project for five perspectives and its design story.
01 / CONCEPTThe Quiet Courtyard
Riyadh, Saudi Arabia
A private courtyard residence where limestone, shade and water frame everyday family life.
Explore the story 5 views
02 / CONCEPTA Modern Gathering
Riyadh, Saudi Arabia
Soft daylight, woven fabrics and timber screens give contemporary Saudi hospitality an intimate setting.
Explore the story 5 views
03 / CONCEPTAfloat on the Corniche
Jeddah, Saudi Arabia
Layered balconies and a planted promenade connect a residential address to the Red Sea.
Explore the story 5 views
04 / CONCEPTThe Shade Pavilion
Doha, Qatar
A patterned canopy turns structure into shade, with people and water revealing the scale of the pavilion.
Explore the story 5 views
05 / CONCEPTHudson Weave
New York, United States
A bronze lattice ties together a stepped tower, planted terraces and the life of the Manhattan streets below.
Explore the story 5 views
06 / CONCEPTThe Thames Exchange
London, United Kingdom
Brick vaults and a glazed canopy connect cultural spaces, workplaces and an imagined riverside public realm.
Explore the story 5 views
07 / CONCEPTBetween Stone & Sky
AlUla, Saudi Arabia
Low stone volumes and quiet terraces settle into an imagined sandstone landscape.
Explore the story 5 views
08 / CONCEPTAbove the Everyday
Dubai, United Arab Emirates
Sculptural seating, natural finishes and measured daylight frame a private home above the city.
Explore the story 5 views
09 / CONCEPTWhere Mountains Meet Sea
Muscat, Oman
Mineral surfaces, shaded arches and mountain views shape an imagined coastal retreat.
Explore the story 5 views
10 / CONCEPTAn Address on the Water
Manama, Bahrain
Workplaces, planted terraces and a marina promenade share a connected waterfront setting.
Explore the story 5 views
11 / CONCEPTThe Curated Room
Kuwait City, Kuwait
Stone, warm joinery and focused lighting give a boutique interior a clear material identity.
Explore the story 5 views
12 / CONCEPTA Dialogue with Light
Abu Dhabi, United Arab Emirates
An atrium shaped by stone, daylight and a sweeping stair makes circulation part of the cultural experience.
Explore the story 5 views12 concepts · 60 perspectives · GCC, New York & London
Imagined places, original imagery. These AI-assisted concept studies demonstrate the proposed visual direction; they are not completed commissions or client projects.
Showing 12 concept projects04 / The CGI difference
Geometry gives it form.
We give it feeling.
Clients come to us with different starting points: clay studies, shaded model views, basic textured renders and unfinished scenes. Explore how materials, lighting and detail change the result.
CLAY STUDYATMOSPHERE & DETAILA neutral, untextured model study. We develop the material palette, lighting, landscape and atmosphere.
Drag to explore · Use ← / → on your keyboardIllustrative AI-assisted input studies; geometry may vary. Not client submissions or original software exports.
01
Materials you can feel
The grain of limestone. The weave of linen. Subtle imperfections that make a surface believable.
02
Light with intention
Regional daylight, balanced interiors and carefully shaped shadows that reveal the architecture.
03
A considered grade
Controlled contrast, natural colour and a consistent atmosphere across every image in the story.
04
Life in the frame
People, native planting and lived-in details that give the space scale, context and a reason to care.
Inside the imageExplore the five creative layers
Inside the image / The Quiet Courtyard
Five layers.
One lasting impression.
Follow an image from its first architectural form to the final feeling. Select a stage to discover what each decision adds.
01 / 05 — Clay01 / Establish the form
Start with the architecture.
A neutral clay study makes composition, massing and proportion easier to judge. The camera and the architecture come first.
Illustrative AI-assisted studies, not exported passes from a single 3D model. The sequence explains the visual decisions.
Already have a render that needs attention? Share a sample and we’ll discuss what can be improved.
Discuss your image brief05 / Architectural films
Step into
the possibility.
Begin with a one-minute journey through The Quiet Courtyard, then explore four short films of interiors, waterfront living, desert retreats and cultural spaces.
Featured film / The Quiet Courtyard · Riyadh
60 seconds · Cinematic journey · Music & ambience
The Quiet Courtyard — A Journey into Calm.
Arrive above a secluded courtyard residence, drift past warm stone façades and follow the reflections between water and trees. The journey moves into a softly lit lobby and intimate interiors before rising toward the sunset. A cinematic study of architecture, material and atmosphere, accompanied by a gentle original score and designed ambient sound.
01 / A Modern Gathering · Riyadh
15 seconds · Music & ambience
Room to connect.
An imagined contemporary majlis in Riyadh, designed around the warmth of Saudi hospitality. Generous cream seating, sculpted stone tables and timber screens create an intimate setting for conversation and coffee. Soft daylight, garden views and the presence of guests bring the materials to life, revealing a space that feels calm, welcoming and lived in.
02 / Afloat on the Corniche · Jeddah
15 seconds · Music & ambience
A new perspective on arrival.
An imagined residential address on Jeddah’s waterfront, where layered towers and generous terraces open toward the Red Sea. Pale façades, reflective glazing and a palm-lined promenade connect the architecture to its coastal setting. Gentle camera movement, passing people and arrival activity reveal the scale of the development and the everyday life unfolding along the water.
03 / Between Stone & Sky · AlUla
15 seconds · Music & ambience
A slower rhythm, shaped by stone.
An imagined desert retreat nestled against AlUla’s monumental sandstone cliffs. Low stone volumes, shaded terraces and a still reflecting pool draw their character from the surrounding landscape. A gentle camera journey follows the water and warm evening light, revealing tactile surfaces, native planting and quiet places to pause.
04 / The Shade Pavilion · Doha
15 seconds · Music & ambience
Where light becomes architecture.
An imagined cultural pavilion on Doha’s waterfront, defined by a delicate geometric canopy above pale stone galleries. Patterned shadows move across the plaza as visitors gather beneath its shade. Reflecting water, palms and a distant skyline connect the building to the city, giving the monumental architecture a welcoming human scale.
Play with sound for the full experience. Original instrumental music and designed ambience accompany these AI-generated concept films.
06 / Our process
From your first drawing
to their first impression.
Five stages, with a clear decision at each one. Your proposal defines the deliverables, review rounds, milestones and fees.
01
The brief
We review your drawings, model, materials, audience and deadline. Together, we define the views, deliverables and scope.
We agree: scope & project brief
02
Visual direction
Reference images, camera studies and a material palette establish the story and composition before detailed production begins.
You approve: cameras & creative direction
03
Draft views
We develop the scenes, materials, lighting and landscape, then share draft imagery for a coordinated design review.
You review: the first image set
04
Refinement
Consolidated feedback guides the agreed revision rounds. We refine surfaces, atmosphere, human detail and colour while protecting the approved design intent.
You approve: the final refinements
05
Final delivery
The completed assets are checked and prepared for your agreed presentation and marketing uses, with file formats and resolution matched to the brief.
You receive: agreed files, formats & resolution
Have drawings, a model or an early idea? Start with what you have.
Tell us about your project07 / Your questions
A little clarity.
A better start.
What do you need to get started?
Send the drawings or 3D model you have, a material palette, reference images, the views you need and your deadline. We can assess Revit, SketchUp, CAD and common 3D exports before agreeing the workflow. If you only have a concept, we will identify the modelling work required.
Can you improve our existing renders?
Yes. Share a sample image and tell us what feels unresolved. We will assess whether post-production is sufficient or whether source scenes, material changes or a fresh render are needed. Design changes are agreed before work starts.
How are fees and timelines agreed?
Each scope is quoted around the number of views, model readiness, scene complexity, output resolution and review rounds. Your proposal sets out milestones, fees and delivery dates before production begins.
What will we receive at handover?
Your proposal specifies image resolution, file formats, film duration and aspect ratios for the intended channels. Tell us at briefing if you need print artwork, alternative crops or editable scene files, so these can be included in the scope.
How do reviews and revisions work?
We agree review stages and included revision rounds in the scope. One consolidated set of feedback at each stage helps keep the project moving. New cameras, design changes or additional outputs are scoped separately.
Are these real, commissioned projects?
The twelve projects on this page are original, AI-assisted concept studies created to illustrate the division’s visual direction. They do not represent built projects, client commissions or technical evidence of model accuracy.
Can you work with confidential developments?
Tell us about confidentiality requirements at the start. NDA terms, access to project files and permission to publish imagery should be agreed before materials are shared or work is released.
08 / Start a conversation
Let’s bring your
vision to life.
Share your drawings, required views and target deadline. We’ll review your brief and discuss the scope, fees and next steps with you.
ICON Advertising · Riyadh office
3141 Anas Ibn MalikAl Malqa Dist., Riyadh
Kingdom of Saudi ArabiaFind the office
Project enquiries
info@icon-ad.comAsk for the ICON ATHAR team.
Discuss your project on WhatsAppICON switchboard · Dubai
+971 4 263 6550